Peter Björnlund

Director, Strategic Systems
Nobina Europe AB

Peter Björnlund is the Director of Strategic Systems at Nobina Europe as well as head of ICT strategy at the Nobina Group, the leading PTO in Scandinavia. The role involves being a senior advisor to the Group management board, constantly looking out for digital trends and new business opportunities, and challenging established models and driving digital leadership.

Peter is a visionary, digital evangelist but with a solid track record of taking ideas from conception to realisation. Prior to his current position, Peter was an IT director at Swebus, the leading coach bus operator in Sweden. He was the driving force behind Swebus implementing ultramodern IT on both stationary and mobile platforms to ensure customer satisfaction, high yield and competitiveness in a deregulated, commercial bus market. Peter also holds a position at The ITxPT (Information Technology for Public Transport) Initiative. The organisation aims to further co-operate on the implementation of standards for plug-and-play IT-systems applied to public transport. Peter has a background in digital marketing and product development within the web and mobile marketing space, both from B2B and B2C. He previously held positions as CTO and product development manager.

Peter Björnlund studied industrial economics and management at the Royal Institute of Technology (KTH), holds a diploma in Business Economics and Marketing and was Lt in the Swedish armed forces reserve.

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